SIGNAL.BY ELITE STRATEGIES
CONSULTING GROUP
Get the letter

THE LANDLORD-TO-OPERATOR NEWSLETTER

Read the market.
Run a better
portfolio.

The headlines tell you what happened.
Martin Perdomo helps you understand what it changes.

One weekly letter on rates, rents, and the decisions behind a rental portfolio that runs like a business.

Read a letter first
Written by an operatorAbout a five-minute readOne practical takeawayFree. Every week.

FROM MARTIN’S DESK

See what lands
in your inbox.

No email needed to take a look.
Start with one of these letters.

Selected from the newsletter archive. Letters open in a new tab.

WHAT YOU’LL GET

Big-picture numbers.
Property-level thinking.

For owners making the financing, rent,
and operating decisions themselves.

01 /

Rates & financing

Understand what changes your cost of debt—and what doesn’t.

02 /

The economy

Read the jobs, inflation, and Fed stories through an operator’s lens.

03 /

Rents & collections

Look beyond occupied units to concessions, cash flow, and what’s actually collected.

04 /

Underwriting & operations

Bring a clearer view of risk to the next deal and the portfolio you already own.

THE FORMAT

Five minutes.
A clearer perspective.

Every letter follows the same four parts.
You’ll always know where to find the point.

  1. 01

    SIGNAL

    The number that moved.

  2. 02

    The Story Behind the Number

    The context the headline leaves out.

  3. 03

    What Most People Get Wrong

    The easy interpretation worth questioning.

  4. 04

    The Takeaway

    One idea to bring back to your portfolio.

MEET YOUR WRITER

From someone
who operates,
too.

Martin Perdomo writes about real estate from the perspective of an owner and operator. The letter connects market reports with the questions that show up in an actual rental business.

Martin Perdomo, Managing Member of ESCG
Martin PerdomoMANAGING MEMBER · ESCG

You don’t underwrite
to hit a return.
You underwrite to
survive being wrong.

— Martin Perdomo

YOUR NEXT WEEK STARTS HERE

One letter a week.
Then back to work.

A little more context for the decisions that can’t wait.

Get the free weekly letter Rates. Rents. The business behind your doors.